ARAMCO TEAM SERIES
FORMULA E


Partnerships
ZOOM has expanded its unique photo book format outside Formula One, to the electric-powered Formula E championship, the Aramco Team Series golf tournament and the Dubai Cup e-scooter tournament.
ZOOM gives fans the chance to see the world through a sports star's eyes so it was a perfect fit for Formula E which prides itself on accessibility. All of the drivers and team bosses took photos and put as much effort into it as they do on the track. The photos were autographed and framed in a 1.3 by 1.1 metre montage which was auctioned at Formula E's Gala in London to benefit ONEDROP and the Prince Albert II of Monaco Foundation.
The Aramco Team Series commissioned ZOOM to produce a book to celebrate the first year of the groundbreaking tournament. It was the first time that ZOOM's unique format has been used outside motor racing. The photos showcased the splendour of the event locations and the camaraderie created by the competition making it one of the most personal collections of photos ever produced in the game. It was crowned with a foreword from Saudi Golf Federation Chairman His Excellency Yasir Bin Othman Al-Rumayyan.
ZOOM's book for the Dubai Electric Scooter Cup provided an evocative behind-the-scenes record of the inaugural electric racing event.